As is in the case of regular companies, websites also need to market themselves. Those companies that run their businesses on the internet have a plethora of marketing options. Email marketing is one of them. A direct form of marketing, email marketing is a popular marketing tool that companies have been using for years. If you have an email address, it is possible that you have already seen examples of email marketing (like a finance company letting you know about its new loan schemes or a store announcing the arrival of it’s latest season wear. The list is endless)
Email marketing has got lots of advantages attached to it. Not only is it low cost and more effective than pay-per click advertisements, it also allows you to ensure that your messages are directly sent to a pre-determined list of users. You might be a little skeptical of the whole email marketing process since your main concern would be if your customer ever got the message you sent them or was it directed to the trash folder. Get your hand on a good tracking system that allows you to know exactly how many people receive your message, how many open it, and how many actually click on the links within your message. This provides you a good base to determine if you need to revise or add anything to your marketing strategy.
Try to avoid sending in bulk emails though. As impersonal email marketing techniques mat seem to be, you can still add a thoughtful personal touch to your email marketing by individually addressing your clients. You can get this done easily through you Email database. A customer on receiving an email that was addressed directly to them from your company would want to know the contents of the email. Your recipient may be just scanning through his or her inbox. Having a strong catchy subject title could also work wonders. It is now that you need to make sure that your email content is crisp, and clear. Nobody is willing or interested to read a long endless email about a company’s present, past and future marketing strategies. Use video clips, links and images to support any information you might have in the email, to add to the interest value of the email.
Another advantage of email marketing is that since email lists are easy to subscribe to and un-subscribe, you needn’t worry about your customers receiving unsolicited and unwanted advertising.
You want to make sure that you are patient with the whole marketing process. Responses may be slow but with time and regular updates to both your website and email marketing strategies, you’re sure to notice a marginal increase in your website visitor statistics.