Using Corporate Identity is a sure shot simple way to help your customers remember you and your company. A well designed, classy logo can only take you so far. But if you have corporate identity for support, it adds a lot more credibility to your company in a sea of companies providing similar services.
So what is Corporate Identity? Corporate Identity is essentially the stationary that you’d use in your company. Letterheads, Envelopes, Business cards etc, are just some examples of corporate identity. Corporate Identity is designed in a way to remind your customer of you even when he/she isn’t in close proximity to your company. So what is required by you to ensure that your corporate identity is strong and effective?
The most important point in designing corporate identity is that it should provide compatibility with your company logo. While talking to your designer, make sure you get across to him or her, the kind services you provide. It also won’t be a bad idea to give your designer an idea of audience you’re targeting.
It may seem like an un-essential expense, but it’ll help you go a long way in subtly promoting your company and services.