A few helpful tips on making a great corporate blog
The existence of about 70 million blogs has been recorded post the year 2008; and approximately 120,000 blogs are launched each day. That kind of puts the scope of your competition into perspective doesn’t it? What’s slightly worse is that about 5000 ‘splogs’ or spam blogs are created every day too! So how are you going to get your blog noticed through all that mess?
According to recent statistics, about 40% of internet users read blogs or visit blog websites annually. If nothing else, this fact should goad you to make your blog better in terms of content, design and accessibility.
Your blog needs to do the good deed of inform people about your products, your business, your company culture, and your life philosophy. You can post articles or press releases about important events and videos of meetings to provide more insight a visitor about the going-ons in your company. The basic idea is to make the visitor feel welcomed.
Do not underestimate the reach of your web-blog. A powerful communication tool and by posting company news, views and event information on your business blog it serves as a brilliant marketing and promotional tool too. If you’re a startup or a small business enterprise, having and maintaining a blog is doubly important. Having a blog would help small businesses create a large customer base and in turn provide credibility to your company.
It would be a good idea to use a professional tone in your blogging language. Slang, impoliteness, swearwords and over-familiarity in language style are strict ‘no-no’s. Since you’re using your blog as an extension to your actual company, you need to prove that you mean business! Editing a finished post you would also be a good idea. This will ensure that you avoid any preventable slips in grammar or spellings by re-reading your post before you hit publish.
It is best if you do not try to cram your blog with too much information. Clarity of expression is what you should aim for and not over-load of information. It’d make sense to add sub-headings, or highlighting keywords to make your information readable. Insert paragraph breaks between points to give the whole article a neat and orderly layout. This also allows your visitor to scan through your article and retain key information without reading in detail.
Try to avoid voicing your opinions about politics or certain moral or ethical issues. In this day and age your customers do not necessarily share the same political or moral views as you or your company does. It is better to keep mum about controversial issues because some of c\your customers might find your comments offensive and to be in bad taste, which could in turn lead them to desert you.
It’s a good idea to respond to every email enquiry or comment you get to your blog posts. Your blog visitors and readers are your company’s potential clients and the way you respond to their comments and queries will give them an idea of your customer service standards. Basic point is to remain polite and courteous to all your readers and to generate a healthy and concrete discussion board.
Lastly, it would be advisable for you to stick to writing your blog once you start it. You don’t want a client who is a regular reader of your company blog to be turned away because of the lack of recent blog updates. This could end up giving your client a bad impression about your business work ethics and methods as a result of your inconsistent blogging. Ofcourse, it is possible that you might be too busy to write monthly or weekly (as the case may be) but you could always hire a writer to keep your blog going.